Privacy Paradox

He was a top official in Thailand. Everybody ignored his warning and labeled him Crazy. The Government banned from visiting certain areas after being declared a threat to tourism.  Sadly, only seven years later, his caution turned into a global tragedy. The tsunami in 2004 killed 230,000 people across 14 countries. It was one of the deadliest events ever recorded.

It’s natural to be cautious after finding the seatmate looking at your mobile screen. Sometimes, we even consider relocating. But it’s psychologically proved that most of us do the exact opposite when warned about any risk.

But not this time. Because this threat is not geographical, it is global. If you own a device connected to the internet, then this risk is mounting for you every day, and you seriously need to understand the privacy paradox.

Privacy Paradox explained

Despite knowing the dangers of releasing personal data online, we have scattered it everywhere on the internet. Can’t we gather someone’s personal information just by writing their name? Then why don’t we step ahead and save our personal information?

Researchers found in a survey that personal data privacy is essential to every single internet user worldwide. But they also highlighted the lack of practical steps to protect personal data online. The contradiction between the attitude and behavior of Internet users is widely known as Privacy Paradox.

Protecting personal data was never so complicated as today

European Union actively responded to rising concerns of data privacy and successfully legislated a law known as General Data Protection Regulation (GDPR). This EU law indeed protects the personal data of their residents. But the law’s limited territorial scope cannot cover data transferred or processed outside the EU where it loses GDPR protection. It means GDPR cannot guarantee you safety when your data is processed outside its territorial scope.

Other than that, large scale data processors, including Facebook and Google, has complicated and prolonged the data privacy contracts that individuals cannot dedicate sufficient time to understand them.

Data protection: Now or Never

Mentioning just two of the thousands of incidents that occurred would suffice to highlight the importance of data security and privacy.

In 2019, Facebook’s data breach affected 540 million people. It revealed people’s names, mobile numbers, email addresses, and other sensitive information.

Although the number of people affected by Irish Loyalty Build is not comparable to Facebook, the data released was way more sensitive. It is because the company was handling people’s credit card and other financial information. The data breach affected more than 1.5 million people across Europe.

What is at risk?

Personal data an individual give away easily at any online platform includes but not limited to the following;

Identification Record: Any information that can be used to identify, locate, and contact an individual. It also includes information through which one can be distinguished from another person

Health information: Any information collected by health care organizations, including health history and insurance

Financial Information: Any information on Bank accounts, Credit cards, or any economic activity related data.

This list may seem overwhelming to you, but it still excludes things we need to protect. We need to keep an eye on what we share online because fraudsters can use it as clues to gain access to your much sensitive information.

When somebody gains access to your personal information, there is no difference between you and them in an online presence, and they can pretend to be you and process your data towards any action only you should have the authority to do.

Conclusion:

Protecting sensitive data from any misuse was never a more critical issue than today. In today’s data-driven economies, privacy is gaining importance, and demand for security is rising.

Here, it is noticeable that a lack of professional skill is not the only reason causing data privacy to slip down on the priority list. Lack of time or human resources can also deprioritize data privacy, reflecting severe consequences. We are living in data economies where we cannot ignore such warnings.

PAN can help

Here at PAN, we believe that keeping control over personal data is the only way to securely survive in a complex privacy risk environment. To achieve personal data privacy and data security goals, both individuals and organizations should remain updated about future developments in regulations from business and consumer points of view.

PAN is a Swiss technology start-up to commercialize innovative solutions to meet the challenges and opportunities in a data-oriented economy. We aim to profoundly change how both businesses and society benefits from personal data. Our vision to generalize the practice of using data with privacy at the center.

PAN’s privacy and security management services keep data in the control of safe hands within an organization. We simplify complex procedures and let you control:

  • To decide about the confidentiality of your data
  • To mark your data sensitive and highlight its negative impact if released
  • To limit data access
  • To secure data handling

PAN provides complete digital data privacy solutions, a simple way to take back control of personal data, empowering to decide the terms and price for responsible use by commercial entities.

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